Wednesday, May 1, 2019

LikeWar: The Weaponization of Social Media ( Emerson T. Brooking)



REVIEW 


An Amazon Best Book of the Month 

Highlighted on NPR, CBSn, MSNBC, PBS, and ABC News Radio, and also in The New York Times, Time, Popular Science, Rolling Stone, Forbes, Atlantic, Wired, Slate, Politico, Gizmodo, Foreign Affairs, Defense One, Vox, The Daily Beast, Adweek, and the sky is the limit from there

"Greatly convenient and intriguing."

— The New York Times, New and Noteworthy

"Tremendous and alarming...Wow."

— SE Cupp, CNN

"Perusing LikeWar will assist you with avoiding being a piece of this Internet of Idiots...While understudies of history, key investigations, political theory, and worldwide relations will all discover LikeWar on their required perusing list, any other individual who wishes to comprehend the world we live in must add LikeWar to the highest point of the heap on their end table."

— Forbes 

"Truly. On the off chance that you utilize web based life in any way, you should peruse this."

— The Verge 

"Upheld by more than 100 pages of notes, LikeWar is calm, profoundly explored, and still impulsively decipherable. Correlations with On War and The Art of War are apt..."

— Amazon, Best Book of the Month (Oct) 

"'Russia isn't the full story," Singer tells Codebook. 'Russia is only a part in a bigger book.' Singer, a scientist at the New America think tank, implies that both allegorically and actually. His and Brooking's book, 'LikeWar: The Weaponization of Social Media,' turns out today. It might be the primary investigation to interface Mexican cartels, ISIS and unscripted television miscreant Spencer Pratt."

— Axios 

"An incredible read."

— The LoopCast 

"Unmistakably the data in LikeWar is crucial to our national security; be that as it may, that is not the genuine motivation behind why I appreciated the book to such an extent. I enjoyed the book since it was profoundly decipherable and entertaining.... It's a fun read, beyond any doubt, however best of all is that each time I put down LikeWar, I felt that I had gained some new useful knowledge and important....This book and the data it contains is that fundamental. I exceptionally suggest it for anybody with an enthusiasm for national security, universal relations, reporting, or history."

— NewsRep 

"...Essential perusing if the present Leaders (both all through uniform) are to comprehend, shield against, and at last use the non-dynamic, yet savagely manipulative impacts of Social Media."

— US Army Training and Doctrine Command 

"This book merits a place on the bookshelf of each corporate strategist and government pioneer."

— OODA-Loop 

"LikeWar is an educational artistic ordeal. A large portion of us get to internet based life in some shape on a close regular routine, yet do we truly comprehend the marvel?"

— Modern War Institute at West Point 

"Despite the fact that the book is titled Like War, it isn't such a great amount about fighting as about how web based life is influencing society extensively: how we expend data, why internet based life is so addictive, how it has been benefited from by social developments, VIPs, legislators, fear mongers, and states. It merits perusing for the historical backdrop of the Internet alone, which skips along as vignettes about people that customize the story (they obviously apply the components of powerful web-based social networking they recognize: account, feeling, credibility, network, and inundation)...A significant introduction on where web-based social networking originated from and how its at present being utilized. It likewise has some helpful recommendations for restraining its belongings."

— War on the Rocks 

"...Fantastic. LikeWar incorporates interviews with everybody from Michael Flynn to Spencer Pratt. It doesn't beat that for a national security/unscripted television watching geek like me."

— Just Security 

"This convenient work gives an intriguing and frequently terrifying picture of the numerous ways web-based social networking is being weaponized and used to manipulate...This book is to a great degree all around recorded. Bookkeepers will be particularly cheered by the writers' declaration that 'data proficiency is no longer simply a training issue yet a national security basic.' VERDICT A critical first buy for all accumulations."

— Library Journal, STARRED survey 

"Critical resource...more than 100 pages of source notes authenticate the painstaking quality of their exploration, and Singer and Brooking have gone to exceptionally dim digital spots to expose these certainties, examining thoughts and associations that may give perusers bad dreams and that can catalyze real savagery. LikeWar ought to be required perusing for everybody living in a popular government and all who strive for."

— Booklist, STARRED survey 

"Barely any grip the genuine risk Americans look on their most loved interpersonal organizations over the span of their day by day encounters. Through diverting vignettes and a lot of popular culture references, the creators take us on a wild ride including everything from unscripted television stars to Russian rockets. My take? Like and offer."

— Crispin Burke, Task and Purpose 

"LikeWar is a supernatural blend of history, innovation, and early cautioning enveloped by a convincing story of how the present data space can debilitate reality, our country, and our security. It's a page turner, as well, packed with profound bits of knowledge and intriguing point of interest. Sun Tzu instructs us to know ourselves, our foe and our fight space and LikeWar conveys on every one of the three."

— General Michael Hayden, previous Director of the CIA and NSA, creator of The Assault on Intelligence 

"Online innovation has surpassed our social instincts about its capacity. In striking composition, Singer and Brooking offer knowledge into the manners in which that online networking can be utilized to control convictions and states of mind for self-filling needs."

— Vint Cerf, co-designer of the web, beneficiary of the Presidential Medal of Freedom 

"Much as Clausewitz improved the situation traditional war, LikeWar spreads out the new 21st century standards of war. Blending captivating stories and the front edge of research, it clarifies the nightfall battlegrounds of legislative issues and war via web-based networking media—an alarming future where truth is the primary setback, and our crucial qualities are profoundly at peril. I cherished it."

— Admiral James Stavridis, US Navy (Ret.), previous Supreme Allied Commander, NATO 

"My movies have represented considerable authority in sensible loathsomeness. LikeWar is alarming as heck, as it demonstrates how individuals can be controlled online to make our most exceedingly awful feelings of trepidation work out."

— Jason Blum, maker of The Purge and Get Out 

"Through a progression of striking vignettes, LikeWar demonstrates how the web has turned into another war zone in the 21st century, in manners that haze the line among war and peace and make every one of us a potential focus of postmodern clash."

— Francis Fukuyama, creator of The End of History, Director of the Center on Democracy, Development and the Rule of Law at Stanford University 

"The web has in a general sense reshaped the manner in which people communicate; by expansion, it has reshaped the manner in which people take up arms. This book is convenient, however the takeaways are ageless."

— Ian Bremmer, Founder of the Eurasia Group, and New York Times top rated creator of Us. versus Them 

"In LikeWar, Peter Singer and Emerson Brooking sharply report how the utilization of online life and data activities are in a general sense changing the elements of worldwide clash and rivalry, while undermining the establishments of majority rule government. While the 2016 races demonstrated the intensity of online networking and its control by our foes, Singer and Brooking give a reminder to the more extensive difficulties confronting us, necessitating that all Americans adjust and react."

— Senator Mark Warner (VA), Ranking Member-Senate Select Committee on Intelligence 

"LikeWar is the best, most thorough book to show up on a marvel that has transformed into the best danger to constituent popular government since the eighteenth Century."

— Toomas Hendrik Ilves, previous President of Estonia, co-seat, World Economic Forum Global Futures Council 

"Artist and Brooking have delivered an enthusiastically coherent and clever record of what web based life is doing to our vote based system and to our relations with one another. On the off chance that it were fiction, their depiction of the battleground the Internet has moved toward becoming would be startling. As the real world, it is startling."

— Professor Sir David Omand, previous UK Security and Intelligence Coordinator and Director of Government Communications Headquarters

Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away.


Through the weaponization of social media, the internet is changing war and politics, just as war and politics are changing the internet. Terrorists livestream their attacks, “Twitter wars” produce real‑world casualties, and viral misinformation alters not just the result of battles, but the very fate of nations. The result is that war, tech, and politics have blurred into a new kind of battlespace that plays out on our smartphones.

P. W. Singer and Emerson Brooking tackle the mind‑bending questions that arise when war goes online and the online world goes to war. They explore how ISIS copies the Instagram tactics of Taylor Swift, a former World of Warcraft addict foils war crimes thousands of miles away, internet trolls shape elections, and China uses a smartphone app to police the thoughts of 1.4 billion citizens. What can be kept secret in a world of networks? Does social media expose the truth or bury it? And what role do ordinary people now play in international conflicts?

Delving into the web’s darkest corners, we meet the unexpected warriors of social media, such as the rapper turned jihadist PR czar and the Russian hipsters who wage unceasing infowars against the West. Finally, looking to the crucial years ahead, LikeWar outlines a radical new paradigm for understanding and defending against the unprecedented threats of our networked world. 


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