The decade that is coming to an end is the limitless success for Marvel Studios. [© 2018 Marvel]
Since Wednesday, April 24, the greatest gathering of superheroes in the history of cinema is fired on the screens, with the release of the movie Avengers: Endgame. As it 's title suggests, this is the final chapter of the adventures initiated by Iron Man and his companions in 2008, 22 films. What to learn from this decade Marvel, the yardstick of the ultimate chapter of the Avengers.
AN ULTIMATE CHAPTER TO THANK THE FANS
Since 2012 and the acquisition of Lucasfilm, many have criticized the Disney studios for their approach to the last parts of the Star Warsuniverse , between non-respect of the already existing mythology, desire to renew to embark the new generations of spectators, and consumerism without limit, even to offend the creator of this galaxy, George Lucas, or one of its icons, Mark Hamill aka Luke Skywalker.
The Marvel studios, which also belong to Disney, seem to have avoided this pitfall with Avengers: Infinity War , then Endgame . One had only to hear or read the first reactions to the exit of the rooms to note the enthusiasm, the emotion and, already, the nostalgia of the fans. Without ever disavowing himself, Marvel has indeed been able to adapt by small keys his saga, which we find a real condensed in the last part released this week, multi-referenced, full of flashbacks, and where each protagonist is entitled to his anecdote, his moment of glory or its ultimate revelation. Old conflicts, such as Iron Man and Captain America, are coming to an end.
Scenarios almost identical to the story in children's tales, touches of humor and second degree more and more present, like the Thorfranchise , the cameos of Stan Lee in the shape of a wink to followers of comic versions, cross-over that reassure and give the impression to the spectator to have also participated in this family album of heroes, and to have seen the time spinning in their company ... This starting pot is a success for the fans, who accompanied as a single man the call of directors / brothers Russo not spoiler any clue as to the content of the film.
SUPERHEROES SO HUMAN AT RETIREMENT
They have crossed the globe, even for some the universe, have faced the greatest villains in history, resisted the worst dangers, but these heroes have above all humanity pegged to the body, and have never been also "alive" . And the apocalyptic finale of the first part of Avengers: Infinity War gives them the opportunity, as the beginning of Endgame . While half of humanity has disappeared after Thanos' snap of fingers, we find the super-survivors stuck in an all but heroic daily life.
Captain America is self-persuading in a group of post-traumatic words, the Black Widow despair of finding her favorite Hawkeye -parti spend her nerves and the disappearance of her family on the first guilty-came-and Hulk even managed to to humanize its green giant carcass, which has become a pretext for selfies for children, by synthesizing muscle and mind. Thor, himself, adopts the downhill lifestyle of a depressive lambda: beer-pizza diet with his last loyal friends, and vest without form to hide a belly unworthy of a god. For others, family life has become the priority, the transmission is no longer that of a hero to his successor, but that of a father to his son. The end of the film confirms this approach: during their many trips back in time and the quantum dimension, some Avengers will have taken the opportunity to change the course of time and the future, preferring to sacrifice their power to taste the very human passions of love and life of couple. Even the humanoid Nebula, closer to a machine than a woman, seems to find a heart at the time of bowing out.
A FRANCHISE TO RENEW
The Endgame title - announced it from the start, this component is the retirement of many icons present since 2008, as evidenced by the end of the contract with the Marvel studios of some of the actors, like Robert Downey Jr. (Iron Man), Chris Evans (Captain America), Scarlett Johansson (Black Widow), Chris Hemsworth (Thor) or Mark Ruffalo (Hulk). For their characters, this translates into death for some of them, for others, it is the choice of a life at the height of man who makes them out of the team. Avengers: Endgame is also the only Marvel movie to have no post-generic scene, proof that there will be no immediate follow-up. Even though we now know that Far From Home , in early July, for the passage of witness to a new phase of the famous MCU (Marvel Cinematic Universe), the latest films already give an idea of the turn taken by the Marvel studios, and their obligation to constantly expand the fan base and attract new generations to the exploits admired by their elders.
Minorities and communities will be valued, like the big hit Black Panther , who will be back in 2021, or Shang-Chi , master of Kung Fu, planned for the same year. Kevin Feige, president of Marvel Studio, had even hinted that two LGBTQ heroes would also have their film, one of which has already appeared in Thor: Ragnarok (so we think of Valkyrie, presented as bisexual in comics).
Another movement of substance that touched Hollywood, then societies around the world, the place of women in the imagination and entertainment. After the multiplication of companions (Black Widow, The Wasp) companions, scenes " Girl Power " as in Black Panther or Avengers: Endgame , now place in the roles of first order, initiated withCaptain Marvel , camped by Brie Larson, and which will continue withBlack Widow in 2020, a second Captain Marvel , and, perhaps a movie dedicated to Valkyrie .
A 100% superheroine movie is not on the program, but, according to Kevin Feige, there should be more women than men in the Marvel galaxy. Finally, to be sure that the youngest will hang on and follow the future exploits of their icons, the projects are more specific about Miss Marvel , the Young Avengers , and Cassie , the daughter of Ant-Man.
AN ECONOMIC SUPREMACY TO PRESERVE
Flatter fan cravings and keep up with the times is one thing, making a profit is another thing that Disney now masters to perfection. Not content to have bought the Pixar animation studios in 2006, then Lucasfilm (Star Wars) in 2012, his association with the Marvel studios, since 2009, allows him to include in his catalog a crowd of superheroes. If the entertainment industry does not escape the balance sheet, that of Marvel Studios is simply exceptional, and the figures are dizzy.
Ten years after the Iron Man in 2008, Marvel was already breaking the record for global cinema franchise sales, with more than $ 18.5 billion in global box office revenue. Leading the gondola, the locomotives Black Panther and Avengers: Infinity War , respectively third and fourth most profitable films in history (each episode of Avengers has made more than a billion dollars of recipe). The last installment, Avengers: Endgame , could go even further. The number of presales has exploded, and with the manna accumulated over the last decade, the studios have been able to afford a phenomenal advertising campaign to 200 million dollars of advertising, 50 million more thanInfinity War .
Like butterflies attracted by the light, the fans also participated in this race for records: in early December, in 24 hours, 289 million people had viewed on Twitter the first trailer of the last part. And since it is necessary to feed this chicken with the golden eggs, the mother house Disney continued its great maneuvers. Like a giant star in the heart of the Hollywood system, she drew this year in his nets the venerable 21st Century Fox.
If we take into account the agreement with Sony in 2015 for the use of Spider-man, the superhero stables are now jostling at Mickey, including X-Men, Deadpool and Fantastic Four, which could the desires of writers, but especially producers, to enter the MCU Marvel, and multiply the cross-over and other winks. What attract a growing audience, diverse in age (such as the X-Men and Deadpool) as consumption mode. All without counting the innumerable declensions, already existing, in the leisure parks, theaters, VOD offer to the huge catalog, franchises, and video games.
With six films planned before 2022, the DC comics studios, eternal rivals and owners of the license such as Batman, Superman, Wonder Woman and Flash Suicide Squad, will be the only ones to hope to compete against the eight films planned by Marvel on The same period, knowing that his CEO Kevin Feige has already planned his production schedule until ... 2024. Definitely, at Disney, we do not know indigestion.
No comments:
Post a Comment